If your business is in the business of selling products, you’ll want to access the Instagram Shop features. Rank Instagram comments by sentiment (positive or negative).Look at specific post performance using your preferred metrics.Find the best posting time based on past engagement, organic reach, and click-through data.Compare metrics over specific time periods to get a historical perspective.The Hootsuite Analytics dashboard allows you to: When you use Hootsuite Analytics with your Instagram business profile, you can track Instagram metrics in more detail than the native Instagram Insights. If you’re serious about improving your content, you’re not limited to Instagram’s built-in analytics tools. You can tailor your posts to appeal to specific interests when you know more about the folks that follow you. Instagram’s insights may not be a crystal ball, but they are an excellent tool for understanding your followers.Ī business profile gives you access to a deep dive into your audience’s profile views, reach and impressions, along with demographic information about them. Here’s more on using Hootsuite to schedule Instagram posts and reap the benefits. It’s easy to do, and your audience will appreciate the consistency. With third-party apps like Hootsuite, you can schedule posts in batches way ahead of schedule. This may be the most important feature because you can save time as an extremely busy content creator, business owner, or marketer. A business profile on Instagram has benefits that will help you save time and grow your audience. With 90% of people on Instagram following a business, using the platform is a no-brainer.īut, if you are on the fence about whether or not an Instagram business account is for you (no judgment), let us change your mind. Why change to an Instagram business profile If you’re just starting out or simply curious, here’s a step-by-step guide on exactly how to use Instagram to your business advantage. And voila! You officially have a business account on Instagram Be sure to include a URL here so people know where to find your business outside of Instagram. Choose Complete your profile and fill in any missing information. Or, if you hit the X in the top right corner, you’ll go straight to your business profile!ġ1. And Share Content to View Insights will encourage you to post some new content so you can view your insights. Grow Your Audience will prompt you to invite friends to follow your account. Get Inspired will prompt you to follow other businesses or creators. Here, you can browse your new features and tools. Next, you will be prompted to set up your professional account. It’s totally fine to have a business profile on Instagram without Facebook, and the next step is the same whether you connect to Facebook or not.ġ0. If you don’t have one, you can either create a new Facebook Page or navigate to the bottom of the page and click Don’t connect a Facebook page now. Review your contact information and decide whether or not you want it displayed on your profile (if you do, make sure to toggle that option). Next, you’ll be prompted to answer whether you are a Creator or a Business. Choose the category that best describes you or your brand and tap Done.ħ. Choose Continue and continue through the prompts, beginning with “Get professional tools.”Ħ. Navigate to Account, then scroll to the bottom of the listĥ. Head to your Instagram profile page and hit the hamburger menu in the top right corner.ģ. Here are step-by-step instructions on how to change your Instagram profile to a business profile.ġ. “Sure,” you’re thinking, “You claim switching is easy, but how do you get a business profile on Instagram?” How to set up an Instagram business profile Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Bonus: 14 Time-Saving Hacks for Instagram Power Users.
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